Understanding Trends in your Restaurant Locations
What use is a customer survey if it is too difficult to organize and display the data for accurate analysis? Survey On The Spot features streamlined reporting tools that allow you to view your survey data in a simple and user-friendly format, giving you the control to customize the report displays so they are most useful to your unique needs. You also have the option of viewing data online or exported to Excel or PDF files, allowing for further data customization.
In our real-time reporting system, users can view individual survey submissions or aggregate data for a broader strategic overview. Managers can easily gauge how well restaurants are performing on a specific day or over a longer period of time for a more in-depth analysis. Reports can also be used to track customer response to new menu items or the performance of individual team members.
We have a reporting feature that allows businesses with multiple locations to track guest satisfaction performance at each location. Survey data for each location can be viewed individually, comparatively, or in total. With this tool, business owners have a detailed view of their business’s guest satisfaction success, as they are able to analyze the overall results as well as the performance of each separate location. Not only can users see in which particular areas they excel or fall behind overall, but they can pinpoint which individual locations stand out in the rankings, thereby easily identifying areas for improvement.
For example, imagine a chain of restaurants has an overall positive customer satisfaction score in speed of service. Upon further examination of the data by comparing the individual results of each location in Survey On The Spot’s Company Score Report, however, the business owner sees that Location #2 is doing exceptionally well in this area while Location #5 is lagging far behind. With this knowledge, the business owner can now take the appropriate steps to improve customer satisfaction by asking, what is Location #2 doing to streamline service and increase speed that Location #5 is not? Through analysis of individual survey responses at each location, the business owner can pinpoint particular things customers liked and did not like and can identify specific ways to maximize efficiency at Location #5.
The above scenario can be applied to all aspects of customer satisfaction at restaurants, including food quality, environment, quality of service, cleanliness, success of specific menu items, and more. By paying close attention to each of these important aspects of your restaurant, tracking success in each area at all locations, and comparing data across locations, you can make focused improvements with the big picture in mind, ultimately increasing customer satisfaction and the overall success of your business.
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