Understanding Trends in your Restaurant Locations
What use is a customer survey if it is too difficult to organize and display the data for accurate analysis? Survey On The Spot features streamlined reporting tools that allow you to view your survey data in a simple and user-friendly format, giving you the control to customize the report displays so they are most useful to your unique needs. You also have the option of viewing data online or exported to Excel or PDF files, allowing for further data customization.
In our real-time reporting system, users can view individual survey submissions or aggregate data for a broader strategic overview. Managers can easily gauge how well restaurants are performing on a specific day or over a longer period of time for a more in-depth analysis. Reports can also be used to track customer response to new menu items or the performance of individual team members.
We have a reporting feature that allows businesses with multiple locations to track guest satisfaction performance at each location. Survey data for each location can be viewed individually, comparatively, or in total. With this tool, business owners have a detailed view of their business’s guest satisfaction success, as they are able to analyze the overall results as well as the performance of each separate location. Not only can users see in which particular areas they excel or fall behind overall, but they can pinpoint which individual locations stand out in the rankings, thereby easily identifying areas for improvement.
For example, imagine a chain of restaurants has an overall positive customer satisfaction score in speed of service. Upon further examination of the data by comparing the individual results of each location in Survey On The Spot’s Company Score Report, however, the business owner sees that Location #2 is doing exceptionally well in this area while Location #5 is lagging far behind. With this knowledge, the business owner can now take the appropriate steps to improve customer satisfaction by asking, what is Location #2 doing to streamline service and increase speed that Location #5 is not? Through analysis of individual survey responses at each location, the business owner can pinpoint particular things customers liked and did not like and can identify specific ways to maximize efficiency at Location #5.
The above scenario can be applied to all aspects of customer satisfaction at restaurants, including food quality, environment, quality of service, cleanliness, success of specific menu items, and more. By paying close attention to each of these important aspects of your restaurant, tracking success in each area at all locations, and comparing data across locations, you can make focused improvements with the big picture in mind, ultimately increasing customer satisfaction and the overall success of your business.
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Survey On The Spot has announced several new features to help streamline the mobile survey client’s experience. Customers are more responsive to user-friendly surveys, leading to more data for analysis to improve business operations. The following features help to make this possible.
- Ranking: Surveys now allow ranking functionality. For example, survey-takers can rank their favorite things about your restaurant (menu items, service, etc). Users rank their preference of choices for a question with the reporting showing these specifics.
- Multiple questions: Further improving user-friendliness, surveys can now display multiple questions on a single page. This is especially useful when collecting customer information: survey-takers will no longer have to continue to flip through pages when entering their name, email address, and birth date, thereby enabling them to complete the survey more quickly and efficiently. This feature also allows better use of the real estate on the larger screens of tablets.
- Auto-formatted telephone numbers: Surveys will now automatically update customer-entered phone numbers to US format. This will make it easier for users to input their phone numbers and will also allow for more uniform data collection. Customer phone numbers are particularly useful to collect when building your customer loyalty list, especially as part of the Sundrop mobile loyalty system (link: http://www.surveyonthespot.com/how-it-works/build_loyalty_list/). This program provides incentives to customers for completing the survey and signing up for the program, and continues to provide coupons and special deals for repeat visits – ultimately developing a loyal customer base.
- Month & date birthdays: Birth year will no longer be required when collecting customer birthdays. This feature is useful when combined with marketing campaigns and customer incentives, such as offering special birthday coupons to customers who have provided their information. With birth year no longer required, more customers will be inclined to supply their birth dates as part of the survey, allowing you to reach more customers with incentives that are likely to inspire repeat visits.
These new features make for an effective, user-friendly survey that will produce a higher volume of more comprehensive responses. The updates underline Survey On The Spot’s commitment to creating a comprehensive survey system in order to help businesses improve their guest satisfaction.
Survey On The Spot has introduced new features that will improve data collection for businesses utilizing the survey system to gain feedback from their customers. The following features make it easier for businesses to collect, manage, and analyze guest satisfaction survey information by maximizing user control.
CSV files: The Survey On The Spot system now allows users to download responses as CSV files. This feature increases data compatibility by allowing businesses to more easily integrate survey data with other systems. In addition to the Survey on the Spot system’s reporting feature (link: http://www.surveyonthespot.com/how-it-works/reporting/), exporting data to Excel and CSV files gives users total control of their data by enabling them to organize and view data entirely to manage it how they prefer, and to integrate with different systems they like using (such as email marketing tools).
Scheduled reports: Save time with scheduled data reports. With this new feature, Survey On The Spot will email you automated data reports on a schedule that you determine – daily, weekly, or monthly – to one or more users. Rather than having to log in to Survey On The Spot to view these reports each time you would like to see them, they will be waiting for you in your inbox when you begin the day, or week, so you can work with them a little easier. For example, you can begin morning staff meetings with a comprehensive view of your guest satisfaction insights, with clear visuals of what you can improve upon today based on yesterday’s survey responses. You can brief staff members on specific areas of improvement before customers arrive so they can begin the day’s work already ahead.
Offline surveys: Mobile phones or tablets no longer need to be connected to the internet to collect survey responses. Once the survey has been loaded onto a smartphone using an internet connection, the survey can be completed and data can be collected without requiring connectivity. Data is then uploaded to the Survey On The Spot portal once an internet connection is reestablished. This can be useful for restaurants that want to collect surveys from customers on provided iPads or mobile devices but do not have an available WiFi connection. Staff members can then upload the survey results through a wired connection once the customer has returned the mobile device or at the close of the business day. It can also be effectively used for intercept surveys in locations where there is no wifi or cellular signal.
These new features provide users with more streamlined data collection and analysis capabilities. Survey On The Spot is now better than ever at providing business with the tools for faster and more precise guest satisfaction improvements.
