Filed under: Surveys | Tags: customer feedback, ipad surveys, iPhone surveys, mobile surveys, restaurant surveys
Mobile surveys are for more than just your clients or customers. You may find that your staff can use mobile survey tools to do their jobs more accurately and efficiently.
In retail and distribution services, field data collection is central to staying on top of operations outside of company headquarters. Traditional methods of collecting field data suffer under the financial and time costs of collection, processing and analyzing data without the convenience of automation. Bringing this technology to your staff cuts overhead and allows for more efficient production and processing of data.
Not all company data is purely quantitative. A pen and pencil cannot show some data. Using mobile survey tools, staff can share both the most accurate data and the most appropriate: this can include qualitative data, photos, video, and sound, recorded on a mobile device. This gives managers a holistic view of the situation outside of your company headquarters.
Keep your surveyors moving by working toward faster survey completion. Digital survey tools far surpass traditional record keeping through logic and skip patterns. Questions can be tailored to your respondents without the added costs of multiple printings or the simple time inconvenience of skipping through irrelevant questions.
Some industries may find that their surveyors need more communication between each other. Strengthen communication between staff on different sites by allowing them to monitor others’ data-collection in real-time. This allows staff and management to identify hyper-local trends, emerging issues, and other detail-based concerns that may arise during field data collection.
Of course, the convenience breaks down barriers at the survey site and back at headquarters. Forgoing the clipboard allows for immediate processing and analysis: there is no delay for human data entry. In fact, wireless networking allows for instant uploading to your main site for large-scale processing and analysis and quick turnaround.
Is this right for your business?
Consider the example of Monarch Beverages, an Indiana-based beer and wine distributor operating nearly 80 routes per day. Monarch Beverages uses Survey On The Spot to validate retail performance to support various beverage promotions. Monarch Beverages staff call on Survey On The Spot when visiting locations like bars and restaurants to improve accuracy and speed of making sure their products are being correctly displayed and promoted.
Staff can keep quick and clear records of bars and restaurants’ use of their promotional products for future reports. Photographs and documentation of product display visibility can be stored, promotional pricing can be checked and confirmed, and even appropriate handles for beers on tap can be double-checked and recorded.
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