Filed under: Clients, News | Tags: customer feedback, iPhone survey app, Nation's Restaurant News, Not Your Average Joe's, restaurant survey
For many, smartphones have become a way of life and Not Your Average Joe’s founder Steve Silverstein agrees! The restaurant chain recently partnered with SURVEY ON THE SPOT to introduce an iPod touch-based survey system for their guests. The mobile-survey application has significantly increased customer response rate by peaking consumer curiosity for the technologically forward device. Not to mention, the system provides faster feedback than a simple paper survey. Silverstein is “stunned” by the enormous number of survey respondents the restaurant chain has encountered since they partnered with SURVEY ON THE SPOT in January! SURVEY ON THE SPOT provides quick and efficient insight into consumer preferences, supplying an easy system for customers to immediately voice their opinions. “Immediacy really is one of the key benefits of mobile-survey applications, allowing guests to give feedback on their own phones or those provided by the restaurant while they are still on-site and their experience is vivid,” says SOTS president Ken Kimmel. To learn more, check out the article in Nation’s Restaurant News! www.surveyonthespot.com/news/
Nation’s Restaurant News
March 7, 2011
By: Mark Brandau
Some people may find it rude to see restaurant customers’ heads buried in their smartphones or MP3 players as everyone finishes a meal. But Not Your Average Joe’s chief executive Steve Silverstein loves when that happens.
In each of his 15-unit chain’s casual-dining restaurants, guests are given the opportunity to complete a mobile survey on an iPod touch, and the convenience and cool factor gets hundreds of people to fill out the questionnaire – without any costly incentive.