Brixx Wood Fired Pizza is a fun, friendly neighborhood pizza restaurant located in Columbia, SC. They have been using the mobile app SURVEY ON THE SPOT to get ideas for new menu items, survey their guests about the draft beer selection, and on the service and quality of guest experiences.
Brixx encourages its guests to take the survey by telling them they are raffling away a free iPod touch and they would receive coupons for use in the store upon completing the survey. The restaurant has been very pleased with the systems ease of use and instant results. They have collected a lot of valuable information from the surveys and it has been an improvement over traditional paper surveys in that it engages the guest better, it is very efficient, and doesn’t require much time from the staff or management to implement
The restaurant has three Apple iPod touch devices that the server takes to the table when they present the guest check with the survey preloaded. The guest completes the survey on the ipod touch device. Alternatively, the guest may take the survey from their own smartphone or when they get home on the web from their home computer. The appeal however is having the guest complete the survey at the store for immediate feedback. When the guest completes the survey, they receive a code for a free appetizer. The guest writes this code on their receipt and presents the receipt with the code at their next visit for the free appetizer.
One of the things Brixx Wood Fired Pizza loves about the system is SURVEY ON THE SPOT sends email addresses collected in the survey to Constant Contact, Brixx’s email list management provider. This enables the restaurant to build their email marketing list automatically without the need to enter information by hand. This way they don’t have to spend their time entering in each response to the survey questions and can focus on continuing to provide impeccable service!
