SURVEY ON THE SPOT Blog

SURVEY ON THE SPOT co-founder Ken Kimmel weights in on the importance of collecting real time data from customers on site.

“Collecting real-time data from your customers is not just about understanding trends in service performance. Real-time guest feedback turns these insights into day-to-day management tools. Using SURVEY ON THE SPOT our clients that receive management alerts have the ability to change operations to address service or product issues on a moments notice.  Whether it involves the opportunity to give coaching to a server before the end of their shift, or speak to a chef about the holding procedures to maintain product freshness, clients don’t have to wait until the end of the week or month to take actions that can improve their business immediately.  This ability to leverage immediate feedback provides robust long-term tracking of performance will giving operators the ability to address business issues before they become bigger problems.”