Filed under: Uncategorized | Tags: customer service surveys, mobile restaurant surveys, restaurant survey, Restaurants, Survey On The Spot
Not Your Average Joes restaurant boasts a dining experience that offers “Casual Creative Cuisine” with over a dozen locations in the Boston area and Northern Virginia. As part of the steps of service in which the guest receives their check, each guest is provided with an iPod Touch device, that is set to only run the Not Your Average Joes mobile survey using the SURVEY ON THE SPOT application. The guest has ample time to complete the survey while the server is processing the check payment. Thus far, response rates are minimally 10X (10X!!!) greater than average without the use of any reward for the consumer. The consumers curiosity for the technologically forward device will likely increase response rate over a simple paper survey. In addition, the system automatically collects email signups from guests wishing to join Not Your Average Joes email club. Overall, the SURVEY ON THE SPOT approach and app infrastructure increase consumer feedback and give the restaurant the ability to further communicate with consumers. The devices are set to roll out to all Not Your Average Joes restaurants over the next two months.
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